Global workwear brand, Dickies, and iconic LA-based experiential retailer, Fred Segal announced the launch of Fred Segal x Dickies Loves LA, a uniquely curated, 1,500 sq. ft. pop-up shop that unites Dickies’ rich heritage in workwear with its adoption into the lifestyle market.
The pop-up marks Dickies’ first foray into branded physical store space in California and will be located within Fred Segal’s flagship Sunset Blvd. location from June 18 to August 15, 2021.
You’ll have the opportunity to shop Dickies’ five most iconic styles including the 874 Work Pant, Work Shirt, Coverall, Bib Overall, and Eisenhower Jacket, exclusively customized for the pop-up by featured LA-area Makers who’ve tapped into the origin of both Dickies and Fred Segal to celebrate the present, 1961 (Fred Segal’s founding year) and 1922 (Dickies’ founding year).
Featured LA Makers will rotate throughout the two-month opening and include streetwear designers Homegrown and Carrot’s covetable take on today’s modern workwear, fine artist Sofia Enriquez’s retro pop-art illustrations inspired by 1961, and craftsmen Dr. Collectors‘ patchwork heritage styles honoring 1922.
Additional shop features include the opportunity for guests to customize Dickies’ core product for a one-of-a-kind look through a Customization Station featuring chain stitching, embroidery and screen printing. The immersive pop-up experience will creatively showcase the featured LA Makers’ unique artforms through large-scale digital art boards and sculptures. Shoppers can also appreciate Dickies’ heritage in workwear through a three-dimensional brand timeline, experience a social-friendly selfie backdrop and collect unique work accessory takeaways like exclusive shop rags, carpentry pencils and tape measures.
