HARIBO, America’s #1 gummi candy brand, has partnered with professional athletes, Donald Driver and Marquez Valdes-Scantling to star in the brand’s big game ad.
Known HARIBO fans and wide-receivers for their respective teams, Driver and Valdes-Scantling lend their sweet personalities to a social media collaboration with the brand, doing their best imitations of the new commercial’s kid-centric dialogue, which features two football players sitting on the sidelines touting their love of HARIBO Goldbears.
In addition to their love of HARIBO gummies, Driver and Valdes-Scantling both have had successful football careers in Wisconsin, the homestate of HARIBO’s only U.S. manufacturing facility. Their coy and playful banter in the new teaser brings even more wholesome humor to this new campaign and underscores HARIBO’s mission to bring out the inner child in all of us.