PAPATUI, an innovative new personal care brand founded by Dwayne “The Rock” Johnson has launched on PAPATUI.com. The collection will also be available in Target stores and on Target.com beginning Sunday, March 10.
Born from Johnson’s belief in prioritizing overall wellness and the idea that taking care of oneself is critical, PAPATUI marks a new era of men’s care, offering high-quality, hardworking products that are accessibly priced. The innovative line of products are created for men who want to focus on personal care and have an ever-increasing expectation of what their personal care products can and should do.
PAPATUI was meticulously developed for over three years with a team of skincare experts and scientists focused on creating products that have both effective and cleaner ingredients. The line debuts with a collection offering skin, hair, body, and tattoo care.
PAPATUI products are thoughtfully formulated for the male consumer with attributes such as an oil-free face moisturizer with a matte finish (that doesn’t leave you feeling greasy), an antiperspirant clinically proven to protect against sweat and odor for 48 hours, and innovative tattoo care that both moisturizes and brightens ink design. PAPATUI also includes specialty products such as the Rejuvenating Toner, Johnson’s personal “secret weapon” to help with exfoliation, skin hydration, and pore tightening. After many iterations and years of work, research, and development, PAPATUI was tested with real consumers to ensure best-in-class product experience, premium formulations, and most importantly, products that deliver results.
