Captain Fantastic Elton John, best known for captivating audiences with bittersweet ballads and world-conquering anthems, is back with a bang in a new SNICKERS® ad – but not as you’ve seen him before.
The clever new ad, out September 1, 2018, sees Elton venture into the hip-hop genre as the personification of American artist, Boogie, amidst a rap battle, when he’s lost his edge due to hunger.
The film kicks off at a house party with an MC battle featuring up-and-coming talent, Emarr Kuhomano, and Monique Lawz, before Sir Elton steps up to the plate wearing his iconic red glitter jacket and glasses. Out of place in a cipher, Elton lets rip one of his biggest hits “Don’t Go Breaking My Heart,” humorously cringing the crowd. Oxford-born UK rapper Femi Nylander takes matters into his own hands, getting the beat back on track by offering Elton a SNICKERS® bar – wherein the real Boogie returns on .
This latest ad builds on the ‘Locker Room’ SNICKERS® spot, which launched in 2012, featuring Joan Collins and Stephanie Beacham, and the ‘Mr. Bean Kung-Fu Master’ ad from 2014.
