eMusic Live and Goldenvoice, a subsidiary of AEG Presents, announced they will partner to live stream the world’s premier reggae festival, Cali Vibes, from Feb. 4-6, 2022. This inaugural event, based in Long Beach, California, will stream over 50 performances through the weekend with the top reggae acts in the world.
Cali Vibes features musical performances from Dirty Heads, Sublime with Rome, Sean Paul, Rebelution, Wu-Tang Clan, Shaggy, The Marley Brothers, Shwayze & Cisco Adler, and more. As the festival’s official partner, all eMusic Live users and new fans can tune in for free by creating an account on the platform at emusiclive.com/CaliVibes/.
The eMusic Live platform, launched in August 2020, is the first-of-its-kind platform for the live music industry to stage virtual concerts that create unique artist-to-fan experiences online and provide the most direct commercial opportunities around live gigs for artists. eMusic Live and Goldenvoice will bring a new level of artist customization to the festival live stream experience, giving artists greater flexibility and control to build the most engaging events for their fans. Each artist will be enabled to fully brand their live stream, as well as offer exclusive online-only festival experiences and swag such as virtual VIP Meet and Greets, digital music, merch, and artist NFTs.
