Estrella Jalisco and Mexican singer, songwriter, and chamoy-enthusiast Sofia Reyes have teamed up to to introduce Tropical Chamoy Michelada.
The refreshing and flavorful lager is a fruity spin on the Mexican brunch staple, arriving just in time for the outdoor dining boom this Spring. Featuring a 3.5% ABV, the traditional lager packs a delicious punch, blending the sweet and tart taste of pineapple with a kick of heat from clamato and chamoy.
But like… WTF is Chamoy? The colorful Mexican flavor is widely loved but hard to describe. In fact, the term doesn’t even have an official definition! To help solve the age-old mystery, Estrella Jalisco and Reyes are rallying fans to submit their best definition of chamoy with @Estrella Jalisco for a chance to win two Tropical Chamoy swag kits and a year-long supply of Tropical Chamoy Micheladas. Comment with your definition through April 15 using @EstrellaJalisco, #TropicalChamoy, and #contest on Instagram, Twitter or Facebook.
Estrella Jalisco also believes it’s time to add some new flavor to the dictionary. To help define the sweet-salty-spicy-sour flavor once and for all, Estrella Jalisco is launching a petition asking Merriam-Webster to add chamoy to the dictionary. You are invited to sign the petition at change.org/definechamoy.