Expedia and Ewan McGregor are teaming up to remind everyone that it’s the experiences in life that matter most –, not the stuff.
The commercial shows McGregor walking through various production sets for commercials touting stuff — a trendier perfume, a thinner TV, a smarter smartphone — and exiting the studio to walk out to a beautiful beach, asking viewers, “Will we regret the things we didn’t buy? Or the places we didn’t go?” In addition to inspiring the traveler in everyone, there are hidden Easter eggs throughout the commercial that pay homage to classic ads. It’s up to the viewers to spot them.
That’s not all, to help people discover the value of experiences over things for themselves, Expedia will turn other game-day ads into chances to get away with its Travel the Ads sweepstakes. Hector Muelas, senior vice president of global creative for Expedia said:
During the game, we’re turning every other commercial into a chance to travel. Sure, stuff is great, but travel is a more powerful vehicle for meaningful experiences and that’s what we’ve missed over these past few years.
The sweepstakes will take place on Twitter during Sunday’s big game when Expedia will engage with viewers in real-time, drawing trip ideas from the night’s biggest spots. Prizes will be awarded to up to 20 winners in the form of Expedia Rewards points and valued at a total of $120,000.
Here’s how to have a chance to win during this Sunday’s game:
- Follow @Expedia on Twitter
- Quote retweet a tweet from @Expedia relating to the commercial spots airing during the entry period; and include the hashtag #TravelTheAds