To support the reopening of movie theaters across the country, Fandango announced the launch of a multi-dimensional program to help moviegoers go back to theaters with confidence and peace of mind.
Fandango.com and Fandango mobile apps will begin rolling out new resources and product functionality, including social distance seating maps, a one-stop guide to safety policies provided by more than one hundred theater chains, a special search filter to find reopened theaters by location, instructional videos and more.
In Fandango’s one-stop guide to health and safety policies provided by theaters across the country, moviegoers can expect to find information that theaters have provided about auditorium occupancy and social distance seating, mask and protective equipment policies, enhanced cleaning measures, special concession services, and more.
When theaters begin to reopen, Fandango plans to mobilize many of its other digital properties, including Rotten Tomatoes, Movieclips on YouTube, and its far-reaching social media and performance marketing platforms to help moviegoers get the resources and information they need. The company is also planning to support the reopening of theaters and new films scheduled to release this summer with a steady stream of original video, editorial and social content, celebrating the moviegoing experience.