The FIFA World Cup 2026™ New York New Jersey (NYNJ) Host Committee unveiled the official NYNJ regional poster, designed by NJ native, Brooklyn-based, and award-winning artist Rich Tu.
More than just a visual celebration of the tournament, the poster marks the beginning of an ambitious beautification initiative, bringing public art activations to NYC and NJ in the lead-up to the FIFA World Cup 2026™.
Rich Tu said:
The FIFA World Cup is not just about the game—it’s about energy, culture, and the communities that make it unforgettable.
As someone who grew up in NJ, I wanted the poster to reflect the vibrancy and diversity that define this region. If you look closely, you’ll find visual nods to both NY and NJ—each element intentionally expressive and distinct. I’m proud to contribute to a moment that celebrates the tournament and honors the spirit of our region on a global stage.
The unveiling took place at iconic locations, including One Times Square—home of the world-famous New Year’s Eve Ball. The digital poster will be on display, offering passersby a chance to see it every time they look up. It also debuted at MetLife Stadium—set to host 9 FIFA Club World Cup 2025 and 8 FIFA World Cup 2026 matches, including both Finals.
The official NYNJ poster will be available for purchase starting April 19, 2025. Fans can register their interest to purchase their piece of history by visiting this link.
