Due to overwhelming demand, the FireAid streaming partners—including Amazon Prime Video, Apple TV, iHeart, KTLA+, Max, Netflix, Paramount+, Peacock/NBCNewsNow, Sirius XM, TikTok, Veeps, and YouTube—have extended on-demand access to the January 30th benefit concert for an entire year.
This allows continued fundraising efforts to support wildfire relief via FireAidLA.org. Additionally, Connie and Steve Ballmer have extended their commitment of matching every streaming donation dollar for dollar, doubling the impact of contributions made toward wildfire recovery and prevention.
FireAid was made possible by the 30 artists who generously donated their time and talent for this historic event. FireAid funds will support both immediate assistance and long-term recovery efforts for communities affected by recent wildfires in the Los Angeles region.
The FireAid Grants Advisory Committee, composed of longtime LA-region philanthropic leaders with deep relationships in the non-profit community, have been working to identify key areas of need, for maximum impact. Led by the Annenberg Foundation, the committee has been listening daily to affected communities, assessing local resource gaps to ensure aid reaches those most in need, and researching the handling of other fire disasters, such as those in Maui and Northern California. The first phase of grants are expected to be awarded by mid-February.