First Entertainment Credit Union (“First Entertainment”) and the Los Angeles Lakers today announced the launch of the Lakers® Debit Card as the next step in their multi-year sponsorship agreement, which aims to connect First Entertainment members to exclusive moments and experiences with the 16-time NBA championship team.
The Lakers® Debit Card, which will be available starting in September, follows the Spring 2020 announcement of the sponsorship agreement between the Lakers and First Entertainment.
Separately, First Entertainment and power forward Anthony Davis entered into an individual sponsorship arrangement in March when Davis stepped into the role of the institution’s first official brand ambassador. Both of these sponsorship arrangements are first steps in expanding First Entertainment’s brand story within the local Los Angeles lifestyle and entertainment space, and the Lakers-branded affinity debit card allows First Entertainment members to bring their passion for the team to their finances.
To celebrate the launch of the themed card, Davis and First Entertainment designed a first-look Limited-Edition Lakers Kit which will be randomly awarded to individuals who enter a First Entertainment / Lakers sponsored sweepstakes. The limited-edition kits to be given away as prizes in the sweepstakes are inspired by those Davis and First Entertainment gifted to each team member of the Lakers for the return of the 2019-2020 NBA season. First Entertainment members can sign up for the First Entertainment Lakers® Debit Card today at FirstEnt.org/Lakers.
As part of the overall Lakers sponsorship, First Entertainment and the Lakers are also working to increase awareness of the importance of financial literacy and responsibility, and will soon launch initiatives that aim to educate students and young adults. More details to come soon.