GUESS has teamed up with global music superstar, J Balvin, to launch a capsule collection for men, women, as well as kids –a first for the artist.
The collection incorporates red, yellow, green, blue and purple tones, weaving J Balvin’s latest venture into this fashion capsule.
The 29-piece women’s collection ranges from $39 -$108 and features an assortment of cropped hooded sweatshirts and tops, form-fitting bodysuits, joggers, matching two-piece tracksuits as well as a cropped denim jacket and a cut-off denim short set.
The 50-piece men’s collection ranges from $39 -$128 and mirrors women’s using tie-dye, stripes and color blocking prints in t-shirts, sweatshirts, and joggers.
GUESS is thrilled to now offer kids this exclusive, limited-edition 26-piece collection in styles that range from sizes 4-12. Pricing for the capsule will be $10 -$68 and will mirror the exact styles from the men’s and women’s collection, but for the youthful GUESS customer. The brand is excited to announce that it will continue to reach the younger generation by expanding its limited-edition kids’ offerings in future capsules.
Look for the campaign and other GUESS x J Balvin content in top fashion and lifestyle magazines, at www.GUESS.com, on GUESS’ social platforms, GUESS retail stores, outdoor media, and online.
UPDATE: Due to these extraordinary times caused by COVID-19, and the subsequent recent announcement of GUESS store closures across North America and parts of Europe in order to protect our GUESS community and store associates, this collection will be postponed. Please stay up to date on all information regarding the GUESS x J Balvin collection release at www.GUESS.com and on GUESS’ social platforms.
