Foot Locker and Timberland team up with legendary hip-hop recording artist Nas to present the Fall 2017 Legends Collection – a limited-release series of Timberland® boots available exclusively at Foot Locker Legends Club locations.
To bring the new Legends Collection to life, each monthly drop (Volumes VII – X) will be accompanied by a custom animated video short, the first of which launches today on Foot Locker’s YouTube channel. The videos document pivotal milestones in the artist’s personal journey, with Nas telling the stories in his own words, from his early days in Queens to the moment he was discovered.
Nas joined Foot Locker and Timberland at NYC33, Foot Locker’s experiential event space in midtown Manhattan, to personally unveil the collection in front of a capacity crowd of influencers, celebrities, and media. Sporting the third drop in the collection – Volume IX, a Port Field Boot with Velvet Collar – Nas brought the crowd to its feet, performing an explosive 20-minute set including many of his biggest hits such as If I Ruled the World, Get Down, The World is Yours and more.
The Legends Collection is made with only the most premium materials and Timberland’s legendary craftsmanship. Monthly releases to follow the September launch include: Volume VIII, a 6-inch Premium Strap Boot with an asymmetrical strap and sleek blackout leather, fabric and hardware (October, $160); Volume IX, a 6-Inch Field Boot with velvet collar (November, $175); and Volume X, the 6-Inch Premium in boot mauve shadow with contrasting port collar (December, $190).
The Legends Collection campaign was created and art directed by creative agency, Pereira & O’Dell with animation executed by Gentlemen Scholar. For more information on the Fall 2017 Legends Collection, visit footlocker.com/legendsclub.
