Forever 21 has teamed up with Kimora Lee Simmons to relaunch the iconic fashion brand, Baby Phat.
Founded by Simmons in 1998 and announced to relaunch this past International Women’s Day, the collaboration celebrates powerful women and powerful style. With an icon, Kimora, at the helm of the brand, plus Forever 21’s accessible price point, the collection brings access and style to a whole new generation of “it girls”.
Simmons said:
Baby Phat, from its birth to what we’re doing right now, has really been a celebration of innovative women who pushed the world forward to embrace the urban lifestyle when many in the business and in society at large, did not have that vision or foresight. This was a movement. People forget that. It’s incredibly rewarding working with Forever 21 to bring forward these new collections and this message now more than ever.
The Forever 21 x Baby Phat collection is comprised of women’s and women’s plus products that go up to size 4X and will be available online and at Forever 21 stores nationwide retailing from $15 to $25.
