FOX Entertainment, in connection with the debut of its new drama series Rescue: HI-Surf, is partnering with the United States Lifesaving Association (USLA) to support the “LIFEGUARDS FIRST” campaign.
This important letter-writing initiative aims to grant open-water lifeguards the benefits and recognition of Emergency First Responders. Despite being the first line of defense in life-threatening ocean rescues, most open-water lifeguards in the U.S. are not considered First Responders and are not entitled to the benefits available to police officers, firefighters, and EMTs.
Inspired by the heroic lifeguard characters in the upcoming action-drama series Rescue: HI-Surf, premiering on FOX Sunday, September 22, the network and USLA are supporting a campaign aimed at recognizing open-water lifeguards for what they clearly are: First Responders. The “LIFEGUARDS FIRST” campaign webpage allows citizens to submit a pre-populated letter to their representative urging them to support and co-sign House Concurrent Resolution 41, which officially recognizes open-water lifeguards as First Responders.
New pulse-pounding Hawaiian lifeguard drama Rescue: HI-Surf — from prolific, award-winning executive producer/director John Wells (Shameless, The West Wing, ER) and executive producer/writer Matt Kester (Animal Kingdom, Outsiders) — will make its series debut with a special premiere on Sunday, Sept. 22, immediately after the FOX NFL doubleheader (8:00-9:00PM ET/5:00-6:00PM PT, live to all time zones), followed by its time-period premiere on Monday, September 23 (9:00-10:00PM ET/PT).