Hunger can affect anyone – even the toughest football players – getting them “Blocked,” “Sacked” or “Intercepted.” SNICKERS® is showing fans what happens when hunger strikes on the field with their new, punny (punt-y?) NFL-themed “Hunger Bars.”
This football season, SNICKERS®, a long-time partner with the NFL, is bringing to life hunger symptoms on the field with 26 bars, like “Sacked,” “Fumbled” and “Penalized.” An evolution of the brand’s award-winning “You’re Not You When You’re Hungry” campaign, SNICKERS® first launched Hunger Bars in 2015 to help fans identify who they become when they’re hungry.
The full line-up of SNICKERS® NFL-themed Hunger Bars includes: Bench Warmer, Benched, Blocked, Defeated, Defensive, Deflected, Denied, Downed, False Start, Flagged, Fumbled, Fumbly, Guarded, Incomplete, Intercepted, Off-Sides, Out of Bounds, Pancaked, Penalized, Punted, Rushed, Sacked, Sidelined, Snappy, Tackled and Winded.
SNICKERS® plans to support the roll out of the new NFL-themed Hunger Bars through a variety of 360 marketing activities, including two new ads, Fantasy Night and Number One Fantasy, in-store displays and social media.
For more information on SNICKERS® or the brand’s new NFL Hunger Bars, fans can visit SNICKERS® on Facebook, Twitter or at www.SNICKERS.com.
