Gatorade ushers in a new digital era with the official launch of their free and personalized membership platform, Gatorade iD.
To coincide with the launch of the platform, Gatorade has partnered with DJ Khaled to release the “Gatorade x DJ Khaled” capsule collaboration. The collaboration is the first in a series of Gatorade iD drops and will be available exclusively for purchase for Gatorade iD members on Gatorade.comstarting Thursday, February 8 at 10:00 a.m. ET for $140.
DJ Khaled said:
I’ve loved Gatorade since I was a kid and to this day, I have it in the studio with me to fuel my creativity.
I’m so blessed they gave me the keys to create this legendary capsule. Gatorade, We The Best and Jordan Brand…we all icons and this is just proof!
The “Gatorade x DJ Khaled” capsule collaboration will include a DJ Khaled-personalized Gx Bottle and towel, along with a Jordan Brand hoodie sweatshirt.
- Gx Bottle: Features a unique design to celebrate the vibrancy of DJ Khaled’s hometown of Miami, FL.
- Towel: Design brings DJ Khaled’s unique “We the Best” energy to the iconic Gatorade towel seen on the sidelines and used by professional athletes all over the world.
- Jordan Brand Hoodie: Fleece pullover hoodie, made from heavyweight French terry merges the three iconic brands of Gatorade, We The Best and Jordan Brand.
