Ginesse, the project of LA-based actress Cait Fairbanks, releases the video for latest single “Gatorade.”
“Gatorade” is an otherworldly, glitch-pop number inspired by the astrological phenomenon of mercury retrograde (hence the tongue-in-cheek song title). Directed by Christina Bryson, the video is inspired by video games. Bryson notes that the video pays tribute to music videos like David Bowie’s “Life on Mars?” And Kate Bush’s “Wuthering Heights,” while still staying true to Ginesse’s aesthetic with fun, nostalgic styling (courtesy of Jordan Douglas) and trippy visual effects.
