GUESS has announced Latin Grammy Award Winner J Balvin as the face of the GUESS Spring 2019 campaign.
Balvin stars in the advertising campaign alongside models Sofia Jamora, Kara Del Toro, Xian Mikol, and Gabriela Giovanardi in a series of images shot in Miami, Florida. Balvin had this to say:
It has been a blessing to change the game with GUESS by bringing the fashion world into some of the tour merchandise for the VIBRAS tour. It’s been a perfect fit for my style, and the reaction among fans has been so wonderful. I’m very happy to now bring our partnership to another level.
The campaign, art directed by Paul Marciano, Chief Creative Officer of GUESS?, Inc., and shot by fashion photographer Tatiana Gerusova, captures Balvin wearing a selection of pieces from the ‘GUESS Vibras’ capsule throughout the streets of Little Haiti and at a private residence. Shot against a series of brightly colored walls and street art, the vibrant collection seamlessly blends in with its tropical surroundings.
Look for these GUESS images beginning mid-January 2019 in top fashion and lifestyle magazines, at www.GUESS.com, on GUESS’ social platforms, in GUESS retail stores, outdoor media, online, and on collateral materials.
