GUESS, the global lifestyle brand famous for its iconic ad campaigns,
The 7-piece capsule of concert merchandise is set to launch September 19th on tour with J Balvin and will be sold at select GUESS stores near the concert locations days leading up to each performance.
J Balvin, had this to say about his partnership:
My partnership with GUESS, a brand that has strong roots in the Latin community, not only aligns with my personal
brand, but with my community and fanbase as well. I am so excited to launch an exclusive collection of concert merch on tour and officially bring the vibe of our music to fashion.
The exclusive 7-piece GUESS Vibras collection, which is inspired by Balvin’s chart-topping “VIBRAS” album, and his personal style. The capsule includes vibrant colors; tie-dye hoodie and t-shirt as well as a color-blocked denim jacket and classic black and white long-sleeve shirt that reads GUESS Vibras International Tour across the back.
Tour-specific caps and a multi-color color-blocked fanny pack equipped with a checkerboard guitar strap are covetable items that complete the ultimate concert-goer look. The exclusive GUESS x J Balvin Vibras triangle logo appears on the concert merchandise and accessories.
