Feeling “Hangry”? Then you’re in luck!
To help satisfy that hunger, SNICKERS® Brand is launching a new tool designed to measure the hunger level of the Internet through an algorithm, aptly called “Hungerithm.” As the Internet’s “hanger” increases, so does the coupon discount of SNICKERS® at participating U.S. 7-Eleven® stores in real time.
“Hungerithm” was developed by Clemenger BBDO Melbourne under the “You’re Not You When You’re Hungry” umbrella and originally piloted in Australia to critical acclaim and business success. The algorithm checks social media posts in real time against a list of 3,000 commonly used words and phrases to determine sentiment and capture a snapshot of how people are feeling. It even understands slang and sarcasm. As hanger goes up, the coupon value goes up too.
To see the mood of the Internet, as well as lock in the price of a SNICKERS® Bar that can be redeemed in the form of a coupon at participating 7-Eleven stores, fans should visit www.Hungerithm.com. “Hungerithm” will be live November 16– December 22, 2017.
