GRAMMY® Award-nominated singer, songwriter, actor and producer, Joe Jonas teamed up with Dude With Sign (Seth Phillips) in New York City last night to create their latest social post – only this time they did so completely off their socials.
Stepping away from their online feeds and into the real world, Jonas and Phillips – who have over 35 million followers between them – were joined by Victoria’s Secret models Martha Hunt and Graice Carvalho, Yankees pitcher Luke Weaver, socialite Ivy Getty and high-profile influencers including Lil Cherry and Paul Olima at the ‘Off Socials’ event at Bleecker Street Bar.
In an ironic slant on the digital sphere they dominate, Jonas and Phillips posed in windows decked out to look like Instagram reels to highlight a simple message: the best way to disconnect from the sometimes overwhelming world of social media is to connect in real life.
The event celebrated the launch of a new HeinekenⓇ campaign – #SocialOffSocials – following the revelation that half of adults globally (52%) are overwhelmed by the pressure to keep up with social media. In fact, 62% (and 75% of Gen Z) say despite being able to connect with anyone instantly via their phone, they can feel lonely.