Hennessy, the world’s best-selling Cognac, is proud to announce the debut of the brand’s first-ever game day commercial airing this Sunday, February 3rd. Narrated by hip-hop legend Nas, the TVC, titled “Major,” brings to life the spirit of Hennessy’s “Never stop. Never settle.” mantra through the remarkable, yet widely unknown, story of cycling champion Marshall “Major” Taylor.
In the late 1890s, Marshall “Major” Taylor became the best cyclist of his time, and throughout his career, he dominated his competition in the U.S. and abroad. He held seven world records by 1898, and in 1899, became one of the first African Americans to win a world championship. Marshall “Major” Taylor’s global fame established him as one of the world’s first international sports champions.
Hennessy launched its award-winning “Wild Rabbit” campaign in 2012 and, in hopes of inspiring others to push the limits of potential, has since spotlighted the story of several pioneering individuals.
The latest iteration of the campaign creative initially aired in April 2018 and will be rebroadcast during the Big Game between the third and fourth quarters in select markets. Hennessy’s media buy will reach viewers in cities including Philadelphia, Washington DC, Houston, Dallas, Atlanta, Boston, Las Vegas, New York, San Fran, Los Angeles, Chicago Miami.
