Hennessy, the world’s best-selling Cognac, is proud to announce its collaboration with urban artist Alexandre Farto – aka “Vhils” – for the 2018 Very Special Limited Edition bottle.
Rooted in the artist’s motto of “Making the Invisible Visible,” the custom-designed bottle opens an exciting new page in Hennessy’s longstanding tradition of artistic partnerships. The bottle is the eighth in an ongoing series of innovative collaborations between Hennessy V.S and several internationally renowned artists and will be available across the U.S. starting in July.
On the surface, Vhils is a graffiti writer turned art world phenomenon, but he is much more than that: Vhils is sui generis: innovative, visionary, in a class by himself. Distinguished as the great disrupter of his generation, Vhils is often described as an “urban archaeologist” who gleans inspiration from growing up in the fast-changing capital of post-revolutionary Portugal.
Having established his signature on city walls, Vhils quickly moved on to pioneer a new form of urban expressionism through monumental portraits cut, composed, chiseled or exploded from built-up layers of paint or paper, stone, wood, steel or concrete and infused with the color and energy of the hip-hop music scene.
As the guest artist for Hennessy Very Special Limited Edition 2018, Vhils selected hallmarks from the Hennessy archives, such as the Three Star emblem, and reproduced Cognac’s amber hues through experimentation with paper, heat, and acid.
To celebrate this collaboration, Vhils will embark on a worldwide tour with Hennessy to reveal the new V.S Limited Edition bottle and create immersive new art experiences. Selected stops in this global project, including New York and Chicago, will be the stage for revealing new, site-specific Vhils works that reflect the spirit of Hennessy and the art of making the invisible visible.
The Hennessy V.S Limited Edition bottle by Vhils, approximately $32 (750ml), will be available for purchase starting in July at fine retailers nationwide.
