Ian Somerhalder‘s and Paul Wesley‘s Brother’s Bond Bourbon, their hand-selected straight bourbon whiskey, continues strong momentum and growth in the first four months of launch, shipping 50,000 standard cases.
Brother’s Bond is the most followed alcohol brand on Instagram, with over 1.58 million followers. The Brother’s Bond IG Live session with Ian and Paul was Whisky Advocate’s most viewed session, surpassing 20,000k views. This trend of exceeding expectations continues in many other media experiences, even the Whiskey Neat Podcast has well over 400,000 views to date.
September is National Bourbon Heritage Month and Brother’s Bond will be part of Bourbon Heritage history. Rolling into many markets with the Time to Bond™ campaign through social media will drive excitement to the bourbon category. By September 1, 2021, the brand will be available in 27 states including: Alabama, Arizona, California, Colorado, District of Columbia, Florida, Georgia, Illinois, Indiana, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Nebraska, Nevada, New Jersey, New Mexico, New York, Ohio, Oklahoma, Tennessee, Texas, Virginia, West Virginia, Washington, and Wisconsin.