iHeartMedia, which reaches 91 percent of the U.S. Hispanic population on a monthly basis — more Hispanics than any other media company — announced today On the Move with Enrique Santos, its hallmark English language Hispanic-targeted content initiative that complements its already successful Spanish-language Hispanic offerings.
On the Move with Enrique Santos is the first English-language radio program to feature Hispanic broadcast powerhouse Enrique Santos, Chairman, and Chief Creative Officer of iHeartLatino, iHeartMedia’s new Hispanic platform.
The new two-hour music-intensive Contemporary Hit Radio (CHR) weekend program features what’s hot and moving in music, entertainment, lifestyle and current events targeted to the Hispanic community.
On The Move With Enrique Santos will originate from Miami and debut the weekend of April 15 on more than 100 iHeartMedia stations nationwide, including WKTU-FM/New York, KIIS-FM/Los Angeles, WKSC-FM/Chicago, KYLD-FM/San Francisco, KHKS-FM /Dallas-Ft. Worth, WIHT-FM/Washington, D.C., WWPW-FM/Atlanta, WIOQ-FM/Philadelphia, WXKS-FM/Boston and WHYI-FM/Miami.
The program will be available on iHeartRadio, iHeartMedia’s all-in-one digital music, podcasting and live streaming radio service and will also be nationally- syndicated by Premiere Networks.
As one of the most popular Hispanic radio hosts in America, Santos has built an enthusiastic following and connection with his audience. In addition to the new weekend show, Santos will continue to anchor iHeartMedia’s Spanish-language station TÚ 94.9 with his top-rated program for Spanish-speaking audiences and nationally syndicated weekday morning show Tu Mañana con Enrique Santos, which broadcasts weekday mornings from 6 -10 a.m. local time.
