Insomniac, the world’s leading music festival and live events experience creator, and Emo Nite, the music & lifestyle brand that brings fans of emo, pop-punk, and alternative music together with a recurring presence in more than 50 cities, have announced a creative, multi-faceted partnership that will include several new exclusive projects ranging events, music, and apparel.
Combining their respective expertise, the two powerhouse promoters have collaborated to launch a brand new event series, GRAVE RAVE, coming to Los Angeles this December. With performances from both legendary and emerging bands and DJs, GRAVE RAVE will be fusing the sounds of electronic music with the melodies of the emo, pop-punk, and rock genres.
The series will kick off with its ‘Road to GRAVE RAVE’ preview party on August 26 at Insomniac’s Academy LA venue. Featuring a surprise DJ lineup of hit producers that built their careers on pop-punk/alternative/emo influences, the club night will be brimming with electronic and emo mashups and edits of both genres’ most beloved bangers, celebrating the very best in ‘Emotional Dance Music.’ Insomniac and Emo Nite’s shared passion and creative synergy promise to bring forth an unforgettable new live experience at GRAVE RAVE that will have fans saying “Thnks fr th Mmrs” for years to come.
The two creative companies are also joining forces on exciting music and apparel collaborations. Emo Nite joins the Insomniac Music Group family with the launch of its record label, Graveboy Records, with forthcoming singles scheduled for release from We The Kings, Say Anything, and Noelle Sucks. Additionally, the first official collection of “Insomniac x Emo Nite” collaborative merch will debut at HARD Summer 2023, with many more exclusive drops scheduled for the future.
