IPSY, the world’s largest beauty membership, announced the launch of Icon Box by Gwen Stefani.
The chart-topper’s exclusive Icon Box celebrates everything that defines her—from her Orange County roots to her early days as a mall makeup artist when she first discovered her lifelong passion for self-expression and all things beauty.
Gwen Stefani said:
Before music there was makeup. I’ve been into beauty since I was a little girl and I was always fascinated by Old Hollywood glam.
Having my own beauty brand is a dream come true and I can’t wait to see the looks the IPSY Community creates with my Icon Box.
Available by subscription only, Icon Box by IPSY is a quarterly upgrade offered exclusively to Glam Bag by IPSY and BoxyCharm by IPSY members. The Gwen Stefani curated collection will feature her best-loved products from exciting brands like Charlotte Tilbury, Drunk Elephant, and her very own GXVE Beauty.
Of the eight products in the box, five are hand-selected by Gwen and three are chosen by the member from an assortment personalized by IPSY’s curators, who tailor to individual preferences using their expertise and proprietary AI technology. This curated experience gives makeup enthusiasts and Gwen Stefani fans an unmatched level of choice and control over the products they will receive and discover.
The Icon Box curated by Gwen Stefani drops on February 1st, and members can reserve their spots for this limited-edition run at IPSY.com