IPSY, the world’s preeminent beauty subscription, has teamed up with global superstar Becky G for its launch in México.
IPSY will launch in México with its signature Glam Bag, which delivers 5 deluxe sample beauty products personalized to each member in a unique makeup bag.
The first collection is set to ship in March and will include bestsellers from cult-favorites ANASTASIA BEVERLY HILLS and FIRST AID BEAUTY, in addition to trending brands such as KINSHIP and VIOLET VOSS, that will be made available in Mexico for the very first time. The assortment will also feature TRESLUCE BEAUTY, a Madeby Collective brand founded by Becky G.
IPSY, inspired by the Latin word ipse, or self, brings together a community-first mentality, cutting-edge technology, and innovative content creation to deliver a one-of-a-kind member experience. It partners with hundreds of the most coveted brands from around the world and utilizes a proprietary algorithm, IPSY Match, to personalize every Glam Bag to the member. Combined with more than 200 million product reviews gathered from its members, IPSY’s machine algorithms are able to cater to each individual’s desired brand and product preferences, as well as category frequency. This enables members to keep up-to-date with trending products and to delight in the discovery of new brands they’ve always wanted to try—all within the convenience and safety of their homes.