To welcome the newest member of the Jack Daniel’s family, Tennessee Apple, the brand created a one-of-a-kind haunted event ‘Raising Hell, Raising Spirits’ hosted by GRAMMY-nominated popstar Kesha at the famous Houdini Estate in Hollywood. The evening was a psychedelic and eccentric celebration of Jack Apple’s bold flavor just in time for Halloween.
Stilt walkers greeted guests as they entered and cocktails, including the Jack Apple Spritz, Jack Apple Mule, and Jack Apple Fizz, flowed from the mad scientist themed bar.
Attendees also previewed new music from Kesha‘s upcoming album “High Road” (out January 10th on Kemosabe/RCA Records), including brand new songs “My Own Dance” and the album’s title track “High Road”, as well as her recently released single “Raising Hell (ft. Big Freedia)”, at the Jack Apple haunted orchard listening trees.
The event also featured a Halo Auragraphic photo booth tent, a haunted orchard themed portrait studio, magicians, and music from DJ Aaron Castle, who was joined by Kesha to premiere a brand new song for guests.
LOS ANGELES, CALIFORNIA – OCTOBER 29: A general view of atmosphere during Jack Daniel’s Tennessee Apple “Raising Hell, Raising Spirits” Launch Event Hosted By Kesha at The Houdini Estate on October 29, 2019 in Los Angeles, California. (Photo by Randy Shropshire/Getty Images for Jack Daniel’s Tennessee Apple) 
LOS ANGELES, CALIFORNIA – OCTOBER 29: A general view of atmosphere during Jack Daniel’s Tennessee Apple “Raising Hell, Raising Spirits” launch event hosted by Kesha at The Houdini Estate on October 29, 2019 in Los Angeles, California. (Photo by Andrew Toth/Getty Images for Jack Daniel’s Tennessee Apple)