Doritos is embracing the triangle – the shape and the underappreciated musical instrument – in its Super Bowl return, they recruited Jack Harlow, Missy Elliot, and Sir Elton John for the must-watch commercial.
Drawing inspiration from the shape of his favorite snack – Doritos Sweet & Tangy BBQ – Jack transforms his music with the mesmerizing tune of a triangle instrument and effectively turns the music industry upside down. Joined in the spot by music icons Missy Elliott and Elton John, Harlow unleashes triangle mania.
Harlow said:
Doritos’ mission to try another angle really resonates with me, whether it be pursuing a new artistic challenge like acting or working on a new sound with my own music. Missy Elliott and Elton John are two people who have inspired me for years, so it was an honor to work with them on another timeless Super Bowl ad.
Sir Elton John added:
Filming this year’s Doritos Super Bowl commercial was so much fun.
Their commercials are always so creative, and I was of course honored to be chosen as the ‘Triangle Player of the Year’ – I hope Jack doesn’t mind!