Internationally chart-topping singer, songwriter, and viral TikTok influencer Jason Derulo has acquired a significant ownership stake in TREO, the first and only beverage in the United States to utilize birch water to create its line of organic and functional flavored waters.
Derulo became enamored with TREO after drinking it as a way to hydrate and recover from vigorous exercise and performance. This is what he said:
As someone who’s passionate about fitness and wellness, it’s essential to fuel my body with healthy ingredients. Once I tried TREO, I knew I’d found something special and had to get involved in a personal way. This is water that’s not only bursting with flavor, but is actually functional. TREO is so different from other flavored waters I’ve tried, in the best way.
Using naturally sweet birch water as a base means that TREO doesn’t have to rely on added sugars to create bold flavors, and the extra hydration means I can take my workouts to the next level.
Founded by Bob Golden, son of one of the founders of the iconic Snapple brand, TREO is a unique beverage whose key ingredient, birch water, is blended with organic fruit juices to create five signature flavors (Peach Mango, Blueberry, Kiwi Watermelon, Raspberry Lemonade, and Strawberry). TREO sustainably sources its birch water from forested reserves in the mountains of Vermont and Upstate New York, where birch trees are hand-tapped for sap in the spring. Birch water naturally contains Xylitol, which provides a subtle sweetness, and also has plentiful antioxidants, vitamins, minerals, and electrolytes that make it a powerfully hydrating and functional beverage.
TREO is currently available for purchase at retailers throughout the northeast, distributed via Pepsi-Cola Bottling Company of New York. It is also available to order nationwide on Amazon and directly from the TREO site.
