Jennifer Lopez is launching the “JLo” lifestyle channel on Triller, where she will generate original and unique content on a regular basis surrounding music, beauty, fitness, and fashion.
This is what Jennifer Lopez said about her new venture:
I’m always looking for innovative and modern ways to connect with my fans, and I am very happy to be able to work with Triller on this amazing new lifestyle channel.
Triller’s motto, ‘Where You Do You’ aligns perfectly with what I would like to share with my fans, and what a better way to start this exciting venture but with the exclusive release of my ‘In The Morning’ music video, which shares such an important message.
Bobby Sarnevesht, Triller co-owner and executive chairman, said:
Triller remains true to its roots as we are always a music first app. Although we’re quickly expanding and becoming the go-to platform for talent from a variety of industries, we could not be more thrilled that Jennifer chose our platform and its users to see her video first. It is clear Jennifer believes in Triller and we’re ecstatic to welcome her into the family.
Lopez joins a long list of influencers and musical artists creating exclusive content for the platform, including, The D’Amelio family, including Charli, Dixie, Marc and Heidi, global soccer sensation Neymar Jr., and other entertainment icons further cementing Triller’s expansion.
Additionally, Triller has recently partnered with beauty brands, NYX Professional Makeup and e.l.f. Cosmetics while its profile in the music industry is flourishing even further with top tier licensing partnerships with Warner Music Group, SONY Music Entertainment, and Universal Music Group.