Jennifer Lopez Launches ‘JLo Beauty’

Jennifer Lopez introduces JLo Beauty, a luxurious skincare collection infused with the expertise and experience of the iconic, ageless beauty and developed by Ascendant Beauty LLC, a joint venture between Guthy-Renker and BRX GR LLC. 

Like Jennifer herself, JLo Beauty is a force: powerhouse ingredients in rare combinations delivering uncompromising results for one groundbreaking authority in agelessness. Determined from the beginning to create luxe formulas that work as hard as she does, Jennifer carefully curated this game-changing, high-performance skincare collection. The collection she spent decades searching out. Lopez said:

I want people to know that this is deeply meaningful for me, that it’s personal. Now I want to share what I’ve learned with people everywhere. You want to know how I got my skin, how I look this way? This is how. This is how I live my life and it’s pretty simple.

Conceived by Jennifer, grounded in science, the eight-piece collection reflects two years of product development and over 100 reformulations — until the result was finally worthy of her name. Starring Jennifer’s favorite glow serum and wonder cream, JLo Beauty improves the look and feel of skin — uncovering ageless beauty and limitless glow.

The JLo Beauty collection features eight luxury formulas, at accessible prices:

  • THAT HIT SINGLE IN A GEL CREAM CLEANSER ($38)
    Brighten. Refine. Soothe.
  • THAT JLO GLOW IN A MULTITASKING SERUM ($79)
    Tighten. Brighten. Hydrate.
  • THAT LIMITLESS GLOW IN A MULTITASKING MASK ($18; $48 for three)
    Tighten. Plump. Radiate.
  • THAT BLOCKBUSTER IN A NONSTOP WONDER CREAM($58)
    Hydrate. Plump. Nourish.
  • THAT BIG SCREEN IN A BROAD SPECTRUM SPF 30 MOISTURIZER($54)
    Hydrate. Protect. Soothe.
  • THAT FRESH TAKE IN A FIERCE EYE CREAM ($48)
    Hydrate. Brighten. Smooth.
  • THAT STAR FILTER IN AN INSTANT COMPLEXION BOOSTER ($39)
    Highlight. Bronze. Diffuse
  • THAT INNER LOVE IN A SKIN-NUTRITIOUS DIETARY SUPPLEMENT ($36)
    Nourish. Protect. Soothe.

JLo Beauty is now available for purchase on www.jlobeauty.com and at Sephora, sephora.com, and Amazon on January 14, 2021.

By Ruben Perez Jr

I'm a writer, blogger, student and owner of EntertainmentRocks.com. Thanks for checking out the site!

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