Tapout Body Sprays, a new line of six high-performance scents, is the latest launch for the premier fitness brand Tapout®. The Tapout Body Sprays Collection are now available at Walmart stores and inspires every individual to push the boundaries and ignite the strength needed to break through barriers.
As a brand ambassador for Tapout Body Sprays, WWE Superstar John Cena will appear in an action-packed ad campaign and bring to life what the brand represents – discipline, determination, and motivation – through exclusive digital content on WWE and Tapout channels, event sponsorships, as well as TV and in-store advertisements.
The six performance body sprays come in a diverse range of scents from refreshing and crisp to spicy and musk – including Defy, Victory, Fuel, Focus, Core, and Control. Easy-to-use and high-quality, they are suitable for any occasion for men of all ages.
Cena had this to say:
Motivation, discipline, and determination are three values at the core of everything I do on both a personal and professional level. Whether it’s after a workout, or before an event, Tapout Body Sprays are a great addition to my everyday routine.
Nelson Miranda, Vice President of Marketing, Global Fragrance at Elizabeth Arden, said:
Tapout Body Sprays put you directly in the moment of action, drive you to defy the odds and step up your game. As a man who exemplifies passion, confidence, and motivation, John Cena is the ideal partner for Tapout Body Sprays. He knows what it takes to keep pushing forward no matter the obstacle.
Natasha Fishman, EVP of Marketing at Authentic Brands Group, who, in partnership with WWE, owns the Tapout brand, said:
We are excited to launch Tapout into the personal care space. Extending the brand into body sprays is a great next step for Tapout as it directly correlates to its brand essence which is to inspire the athlete in every individual.
Tapout Body Sprays are launching at WalMart stores and www.walmart.com in late May 2017 ($7.98).
