Pop-Tarts is taking on the big game with TV personality and Pop-Tarts super fan, Jonathan Van Ness in a commercial for the all-new Pop-Tarts Pretzel.
The all-new 30-second commercial, titled “Pop-Tarts Pretzel JVN-fomercial,” will air after the first half’s two-minute warning during the second quarter on Sunday, February 2.
In the ad, the makeover star morphs into an infomercial pitch person inviting fans who are “struggs to snack” to ditch boring pretzels and try all new sweet and salty Pop-Tarts Pretzel. Available in Chocolate and Cinnamon Sugar, the spot will entice fans to look down at their own plain, pretzel bowl during the Big Game and question why it isn’t a Pop-Tarts Pretzel toaster pastry instead – and forever making them re-think plain, ‘just salty,’ pretzels and snacks.
