Mexican singer-songwriter and producer Joss Favela has released the music video for his latest single “El Clavo” off his Latin GRAMMY-nominated album Llegando Al Rancho.
With moving lyrics, “El Clavo” describes the emotions of a man in the aftermath of a relationship, as he wonders whether his partner truly loved him: “Si yo tan solo fui el clavo, ese que saca otro clavo, si yo solo fui un pretexto para olvidarte de él, dime, ¿por qué no dijiste?” (If I was just a stepping-stone, if I was just an excuse for you to forget him, tell me, why didn’t you say so?)
Written by Joss himself, “El Clavo” is accompanied by a music video directed by Luis Torres and produced by Shio Flores. Reflecting the song’s lyrical arc, the video portrays Joss becoming infatuated with a beguiling woman without realizing she was only using him as a resource.
