Joss Favela and Gera MX have a conversation about death, beside a cooler with ice and a lot of vulnerability on their new collab “Cuando llegue el Día.”
Joss Favela said about the track:
We were concerned about what happens when you leave this earthly plane and wanted to address it together.
I think we managed to express it in a positive way because at the end of the day, it’s beautiful to have progressed, to have met many people, to have a family and friends who love you and who will remember you in a positive way.
The song was recorded in studios in Jalisco and Sinaloa, “Cuando Llegue El Día” combines Gera MX’s rap with Joss Favela’s immense talent in regional Mexican music. It also features traditional instruments of the genre, such as accordion, bajo quinto, tololoche, and more, creating a magical encounter of two worlds that are closer than many thought.
The video, directed by Abelardo Báez and produced by Pavel Nordahl, takes the concept of the “day of death” a bit further, or something deeper, because regardless of who we are in life, our roots, tastes, and attachments, we are all going towards the same place. Visually, this was reflected through two different worlds: the classic car that represents the urban world and the horse that represents the regional world, and adding the romanticism of Mexican culture with death and the constant relationship between the living and the loved ones who have already departed.