Juanita’s Foods, the leading menudo brand in the US, announced the launch of Juanita’s Menudo, Mariachi y Mas! promotion in celebration of National Menudo Month taking place throughout the month of January.
The campaign invites menudo lovers across the country to partake in Juanita’s Menudo, Mariachi y Mas! Sweepstakes for a chance to win an all-expense paid trip to Los Angeles for a private VIP concert featuring GRAMMY Award-winning La Santa Cecilia and two-time GRAMMY Award-winning Mariachi Divas taking place February 18!
The Juanita’s Menudo, Mariachi y Mas! promotion will run on iHeart radio and Spanish Broadcasting System during National Menudo Month in January across ten of Juanita’s major US Hispanic markets. Listeners will be encouraged to enter for a chance to win through the promotional landing page. In Los Angeles, listeners are to tune in to local radio stations La Raza 97.9 FM, Mega 96.3 FM, and Real 92.3 FM for a chance to win tickets to the private VIP concert. In markets including Dallas/Ft. Worth, Phoenix/Prescott, San Francisco/Oakland/San Jose, Sacramento/Stockton/Modesto, San Diego, Houston, Fresno/Visalia, Las Vegas, and San Antonio, listeners will have the opportunity to win the grand prize trip to Los Angeles including two roundtrip flights and two-night accommodations at a five-star hotel. Per diem and ground transportation will also be provided.
Juanita’s is committed to preserving and passing down Mexican culinary traditions to future generations, much like La Santa Cecilia and Mariachi Divas have done so through music. Juanita’s Menudo, Mariachi y Mas! aims to celebrate those traditions through food, music, and culture by offering sweepstakes winners the opportunity to experience the best of Mexican culture over the course of a weekend in Los Angeles. This total immersive cultural experience will take five lucky winners and their guests on a tour of LA followed by a private VIP concert featuring GRAMMY Award-winning La Santa Cecilia and Mariachi Divas. Winners will be treated to a special meet and greet with the bands and photo ops will be made available.
