Country music superstar Kane Brown and Delaware-based Dewey Beverage, Inc., maker of the original canned crush cocktail Dewey Crush, have announced a partnership. Brown has joined the brand as Chief Flavor Officer.
Brown was introduced to Dewey Crush by a family member and fell in love with the product’s fresh taste and summer vibe. After initially joining as an early investor, he wanted to create a deeper and more public relationship with the brand quickly resulting in him coming on as the Chief Flavor Officer.
Brown had this to say:
Growing up in Northwest Georgia, I had never heard of an Orange Crush until I started spending time on the Chesapeake Bay with my wife, Katelyn and her brothers. Every boat bar they took me to had its own spin on the Crush, and it quickly became my go-to summer beverage.
To have the opportunity to team up with Dewey Crush and bring not only the drink, but the idea of summer fun, to Tennessee and on tour year-round, seemed like an easy decision to make. Dewey Crush has been a hit with my friends at every stop on tour and is definitely my band’s new favorite drink!
