The Pokémon Company International and pop icon Katy Perry have teamed up to celebrate twenty-five (25) years of Pokémon.
As an iconic video game and entertainment franchise beloved by millions of fans of all ages around the world, Pokémon has been bringing people together since its launch in 1996. In 2021, Pokémon will continue that tradition by aligning with another universal unifying force — music.
Perry headlines the star-studded program created in partnership with Universal Music Group (UMG), the world leader in music-based entertainment. The celebration will include fan-focused activations celebrating 25 years of Pokémon across the franchise’s portfolio of video games, mobile apps, animation, merchandise and more.
To help fans kick off this celebration, a live-action video, uniquely highlighting moments in the brand’s 25-year history and a journey through the Pokémon world’s many regions.
Colin Palmer, vice president of marketing at The Pokémon Company International, said:
In Katy Perry, we see a kindred spirit to Pokémon, whose world is bright, fun and uplifting.
Katy is a wonderful ambassador to help us celebrate 25 years of Pokémon, and we can’t wait for music fans everywhere to experience the exciting collaborations we have planned.
Perry said:
Pokémon has been a constant in my life from playing the original video games on my Game Boy, to trading Pokémon TCG cards at lunch, to the adventures of catching Pokémon on the street with Pokémon GO. I’ve even visited the Pokémon Café in Japan while on tour! It is an honor to be chosen to help celebrate a franchise that has given me so much joy in the last 25 years, and to be able to watch it evolve in the ways it’s provided that kind of electric joy for the kids in my life and around the world.
Details about Perry’s participation, additional artist surprises and more about the P25 Music program will be announced throughout the year.
