Keebler, in partnership with Warner Bros. Discovery Global Consumer Products, is celebrating 100 years of Warner Bros. with the launch of its limited-edition Looney Tunes Fudge Stripe Cookies and immersive digital platform, Open For Magic, that pays homage to Warner Bros. 100-year anniversary.
The exclusive release is a fun take on Keebler’s iconic Fudge Stripes which feature a delectable coat of fudge drizzled on top of tasty shortbread cookies. Crafted by Ernie and the Elves, the new cookie innovation also features designs that mimic fan-favorite Looney Tunes characters in their iconic DC mashup.
In addition to the limited-edition cookies, consumers can interact with Bugs Bunny™ and friends through the Looney Tunes Mash-Up Party game on Keebler’s Open for Magic digital hub, an online experience full of rotating family-friendly content, games, activities, and recipes for the whole family to enjoy. Keebler created its own version of the Looney Tunes Mash-Up Party game, where players can fling characters from a slingshot across various decorated Warner Bros. backlots. To access the platform, consumers must scan the QR code on the packaging, where they’ll be taken to the Open for Magic digital hub.