Life Happens, a national nonprofit educating consumers about the importance of life, disability, and long-term care insurance in a complete financial plan, today launches its annual Life Insurance Awareness Month (LIAM) campaign with four-time Grammy award-winning singer, songwriter, producer, humanitarian, and mother Kelly Rowland.
Rowland said:
For me, having life insurance truly eases my heart and mind. It means that no matter what, my family can keep looking toward the future. It’s that feeling that with life insurance, I’ve got you.
Life insurance is great, but the greatest thing we can give people is the information on what exactly it is and what it does for a family. That’s why my partnership with Life Happens is so important; it allows me to help spread an important message about financial security, as well as the facts about life insurance so families can get the coverage they need.
For a lot of people, having life insurance comes down to information, they often don’t fully understand all that life insurance can do. Despite this, intent to purchase life insurance is at an all-time high. According to the 2021 Insurance Barometer, 31% of consumers said they are more likely to buy life insurance because of the wake-up call COVID has given them, and 59% of people without life insurance say they need coverage. At the same time, research from Life Happens shows increased conversation around life insurance with 55% of Americans saying that the past year was the first time they spoke with a loved one about life insurance. Throughout LIAM, Life Happens and Kelly will be empowering all Americans with the information and resources they need to talk about life insurance and get the coverage need.