J-Pop singer-songwriter and music producer, Kenshi Yonezu, designs exclusive illustrations for his UNIQLO T-Shirt Collaboration.
Up until now, the merchandise has only been available online and in New York City stores. After selling out, and being restocked online, you can now purchase the t-shirts globally.
To celebrate this launch, Yonezu‘s self-illustrated album artwork is currently on display on New York’s Fifth Avenue UNIQLO storefront. Utilizing the largest and most iconic full-motion digital billboards, the Yonezu campaign is also featured at opposite ends of the world-famous Times Square bowtie in New York City. The NASDAQ sign at Broadway & 43rd Street is arguably one of the most recognizable billboards in the country. The second sign, located at 47th St & 7th Ave., is one of the largest signs in NYC at 14,000 square feet and is situated next to the selfie-friendly TKTS bleacher seating, and Father Duffy Square, which offers a bird’s eye view of all of Times Square.
Yonezu says:
Uniqlo has always been around as a part of daily Japanese life since I was a kid. It’s only now that I’ve finally come to somewhat understand how difficult that must be to uphold. I salute Uniqlo for taking the responsibility of always being around as a part of our daily lives.
Adding to this accolade, Yonezu recently released his 5th studio album and celebrated the launch with Fortnite. He became the first Asian artist ever to perform for Fortnite’s virtual Battle Royale Game, and was immediately trending #1 on Twitter worldwide. Physical sales for STRAY SHEEP have officially surpassed 1 million copies in less than 2 weeks, and the album has charted #1 in 59 countries.