On the heels of Gran Coramino Tequila’s 2nd anniversary, founders Kevin Hart and 11th-generation tequila producer Juan Domingo Beckmann, are expanding the portfolio to enter the rapidly growing Reposado segment. Gran Coramino Reposado tequila is the brand’s third expression and combines over 250 years of tequila-making expertise and innovation with a relentless dedication to quality.
Hart said:
I know we’ve created a product unlike anything else in the Reposado category.
When we started our process of developing Gran Coramino Reposado, I told the team that it had to deliver the same smooth and slightly sweet finish that people love in our Cristalino and Añejo variations, and I meant it. I wanted to bring something new to the category and show people that they deserve a high standard of quality at a more accessible price.
The new Reposado variation is 100% agave tequila crafted from the piñas (hearts) of hand-selected Blue Weber agaves picked at peak maturity, then slowly roasted in traditional brick ovens for up to 40 hours at La Rojeña Distillery in Tequila, Mexico – the oldest distillery in Latin America. The fermented juice is double distilled for smoothness, aged for months in new American and French white oak barrels, and then expertly blended with Extra Añejo tequila matured in brandy barrels. The result is a golden honey-colored Reposado with an incredibly smooth and complex flavor that ends with a unique brandy-laced finish.
The “Hard Work Tastes Different” brand ethos is inspired by both founders’ strong work ethic and is reflected in each Gran Coramino Tequila expression. Gran Coramino Reposado will continue to support the vision to celebrate life’s hard-earned moments by donating $1 from every bottle sold to support the hard work of underrepresented small business owners across the U.S. and Mexico.
Gran Coramino Reposado is available now in 375ML and 750ML bottles on GranCoramino.com and select retailers nationwide for a suggested retail price of $39.99 for 750ML.
