Two world-class masters of their crafts, unstoppable comedian, entertainer, and businessman Kevin Hart and 11th generation tequila producer Juan Domingo Beckmann, announce their highly anticipated new tequila brand, Gran Coramino™.
The creation of Gran Coramino has been two years in the making, with Hart and Beckmann seeking to innovate within the category and draw from their backgrounds as inspiration. The journey resulted in their first expression to launch – a perfectly smooth and uniquely balanced Reposado Cristalino tequila. The 100% agave tequila is first aged in Eastern European oak barrels and finished in California Cabernet wine casks to reflect the state that Hart calls home. The liquid is then transformed into a Cristalino tequila – a unique slow-filtration process that Beckmann invented for the tequila industry more than 10 years ago – delivering a complex, deeply smooth flavor with a crystal-clear appearance.
Kevin Hart, Founder of Gran Coramino Tequila, said:
Gran Coramino is about people coming together and building a community that everyone can be part of. As someone who loves tequila, I’ve spent the past two years working with Juan Domingo to create a brand and product of the highest possible quality that is accessible to my fans. Juan is an undisputed leader in the tequila industry and, like me, strives for excellence in everything he does. Together with Juan and my partner James Morrissey from Global Brand Equities, we decided on every aspect of this product from the ground up. I wanted something different in the market, to tell a story that hadn’t been told before for my fans, for my culture, and a generation who has never tasted a Cristalino before. It’s the best-kept secret in tequila.
Juan Domingo Beckmann, Founder of Gran Coramino Tequila and 11th generation tequila producer said:
Kevin is a proven leader and true tequila aficionado whose creativity, passion, and enthusiasm have driven him to unparalleled success in all of his endeavors. From day one, it was clear both Kevin and I share the same philosophy for producing tequila of the highest quality, entrepreneurial drive, and care for the people who make and enjoy tequila. Kevin has become part of our team here in Mexico and I could not think of a better partner to share this journey with, and to introduce Gran Coramino to a new global community of tequila drinkers.
Gran Coramino Reposado Cristalino is now available on ReserveBar, and at retail across CA, IL, TX, GA, and NY. It will be available nationwide starting June 1st for a suggested retail price of $49.99. For more information, please visit GranCoramino.com