Laugh Out Loud, the comedy brand and multi-platform network created by Kevin Hart and Lionsgate, and SiriusXM announced an agreement to launch a new full-time comedy channel with Hart, one of the top comedians working today. The channel extends the Laugh Out Loud brand to radio for the first time, reaching SiriusXM’s more than 32 million subscribers.
The new channel, which launches early next year, will feature a weekly show hosted by Hart. Considered one of the world’s top comedians, Hart will also handpick a selection of diverse comedic voices to create, produce and star on the channel’s wide range of comedy programming.
Hart had this to say about the new partnership:
I am very excited to create a channel on SiriusXM that will be home to new frontiers in comedy. After launching our Laugh Out Loud video network, which is off to a fast start, our goal is to make the world laugh by reaching people wherever they are. SiriusXM is the perfect partner to introduce a whole new audience to our Laugh Out Loud brand. The world will soon discover that – believe it or not – I’m even funnier on the radio.
Scott Greenstein, President and Chief Content Officer, SiriusXM, said:
Kevin Hart is an unparalleled entertainer. SiriusXM is excited to have Kevin create a new channel that showcases his many talents and features other comedy voices chosen by Kevin. Our subscribers will love it. We are also very proud Kevin has chosen SiriusXM as his audio home and look forward to seeing what he has in store for this channel. Stay tuned.
Laugh Out Loud launched its multi-platform network and streaming video service in August, bringing fans original scripted and unscripted comedy series, stand-up specials, licensed programming, and live broadcasts. In the first 30 days, the service was downloaded more than 500,000 times and catapulted into the top three of Apple iOS’ entertainment app rankings. For more, visit LaughOutLoud.com.
