Vevo, the world’s leading music video network, released Koffee’s first performance in her LIFT series, “Shine,” from her forthcoming album Gifted out March 25th.
Vevo’s LIFT program connects today’s up-and-coming and most relevant artists to audiences around the world through music video content. Launched in 2011, Vevo’s artist development program shines a spotlight on the world’s freshest new talent. Vevo LIFT alumni include the likes of Jorja Smith, Anne-Marie, James Bay, Lewis Capaldi, YUNGBLUD, and more.
Vevo and Koffee closely collaborated to draw inspiration from the visuals and aesthetics of the West Indies using projection, light and set design in a neutral yet elegant location. Shot in a townhouse in Central London, the capture was designed to showcase Koffee’s energy and positivity, surrounded by her band and gospel choir. The films aimed to play with the audience’s sense of space, proving that the West Indies is not necessarily tied to a geographical location but a vibe, feeling, and power present in the spirit of its people.