Kohl’s and Levi’s® are partnering with multi-PLATINUM selling country music star Brett Young to highlight Levi’s® denim styles during the back-to-school season, spotlighting the singer’s favorite go-to jeans and Levi’s® fits in a multi-dimensional marketing campaign.
$10 off $50 Back to School Essentials. 8/2-8/18 with code BTS10Customers will see Young in his favorite denim styles, including the Levi’s® 511™ Slim Fit Advanced Stretch Jeans and the Levi’s® 512™ Slim-Fit Tapered Stretch Jeans, featured throughout Kohl’s back-to-school marketing, in addition to fun, behind-the-scenes-style videos about a few of his other favorite things. As the destination for back-to-school shopping, Kohl’s has new washes, fabrics, and silhouettes in women’s, men’s, young men’s, juniors’, and kids to help everyone in the family find their favorite jeans at an incredible value at Kohl’s stores nationwide and on Kohls.com.
Beginning in October 2019, Kohl’s will add Brett Young’s Caliville collection to its product portfolio as the exclusive retailer of Caliville lifestyle apparel. Inspired by Young’s California roots and career in Nashville, the Caliville collection will feature a selection of short sleeve and long sleeve graphic tees, fleece, flannels, and joggers, ranging from $25 to $60. Caliville apparel will be available in more than 750 Kohl’s stores and on Kohls.com.
