The Kraft Heinz Company has unveiled a fresh collaboration with chart-topping musician Ed Sheeran to co-create ‘the ultimate’ hot sauce under the newly created Tingly Ted’s® brand.
Having already worked with Kraft Heinz on previous collaborations involving HEINZ® ketchup, Ed, a self-proclaimed sauce fanatic, sought out Kraft Heinz’s proven expertise to develop a hot sauce like no other, serving the needs of many with just one bottle. This is what Ed said:
I love sauces, that’s no secret. But the older I’ve got, the more I love and need spice with every single meal.
I travel a lot, so having a bottle in my suitcase wherever I go that can spice up any and every meal seemed like a good idea. I knew I didn’t wanna do a watery hot sauce, as they usually all get relegated to the same shelf of other random hot sauces. I wanted to make a sauce that took the same pride of place as ketchup.
I had a year of whittling down the perfect flavours with a great mixing team, and we settled on two absolute belters. The Tingly and the Xtra Tingly. I’ve had them on tour with me recently to try them with all sorts of meals, and there really isn’t anything they don’t go with (except bananas, don’t do that).
I’m so excited to bring this product out, it’s genuinely something I use every day on all three meals. I hope you love them as much as I do x.
Tingly Ted’s comes in two flavours, including an ‘Xtra Tingly’ variant, and is made using red jalapeños and capsicum chillies. Named after Ed’s childhood nickname, Tingly Ted’s is expected to roll out around the world through 2023.
